Whether it’s persona development, creating content that aligns to a buyer’s journey, helping clients launch a new product or campaign or getting more out of your MarTech investments, we generally start with an approach backed by SiriusDecisions.
To help launch a product to a new set of buyers and influencers, we conducted an extensive persona development exercise to better understand these new audiences. From learning their day-to-day responsibilities and key challenges to gaining unique insights into pricing models and organizational policies, we helped Adobe confirm that their recent development efforts would be successful.
“GET LIFT completed a Buyer Persona project in 2017 to help us with a product rollout to a new vertical. We really liked their process and were very pleased with the final deliverable. Our sales and marketing teams found the personas informative as they provided new insights that we hadn’t considered. We absolutely recommend the GET LIFT team.”
We helped AMEX with strategy and execution on a variety of demand-gen initiatives such as events and webinars. We’ve also conducted vertical research to enable their channel marketers to provide sales teams with insights that can be used as part of a Challenger Sales approach.
“GET LIFT is much more than a great creative company. They are a true partner, taking our unique business needs into consideration and collaborating to build great content. I have always been impressed with the work of the team. They definitely exceeded my expectations!”
Our first project with Brightcove focused on developing buyer personas, which uncovered several new insights that impacted their go-to-market strategy. Since then, we’ve created a library of longer-form content pieces to support the primary personas. This has driven much stronger engagement with the desired personas as well as with the sales teams. We’ve also helped to create lead-nurture programs in their Eloqua platform.
“It’s very helpful that you know the Sirius frameworks (since we work with the same models) and you’re able to help us map that out. It’s very much a partnership... it’s not a client-vendor relationship. You guys are more like an extended team.”
We created a top-of-funnel program around Hyperconverged Infrastructure (HCI) for channel partners that helped loosen the status quo on specific use cases. The content was “unbranded” and had virtually no mention of Citrix. Feedback from the partners is that this is an incredibly strong program and they’ve demanded more of the same.
“I love having an agency partner that can run on their own. With GET LIFT, we have one meeting. They understand what we’re trying to do. And they can run with it independently.”
We go deeper. Our best work occurs when we understand you, your business and your customer better. Our initial engagement with clients often begins with a holistic exploration to determine all the factors impacting your success, including market trends, customer perceptions, analyst opinions, competitive assessments and more.