Lead Nurturing

Boosting Conversion & Building Affinity

EXCEL AT LEAD NURTURING AND GENERATE 50% MORE SALES-READY LEADS.

Lead nurturing helps your company build trust and relationships with your buyers. When planned and executed well, lead nurturing keeps your brand top of mind throughout the buying cycle and earns you the right to be on your customer’s shortlist when it comes to vendor selection. 

Lead nurture flows can also be created to keep prospects engaged in a trial, to identify behaviors and interests of prospects or to even reduce costly inbound calls and improve your new customer lead conversion rate. 

51%

Aberdeen Group reports that 51% of the Best-in-Class companies have nurture campaigns based on a pre-defined schedule that dynamically adjusts based on prospect/content behavior. 

LET US ANALYSE YOUR NURTURE FLOWS

GET LIFT has helped companies improve their lead nurturing campaigns and boost their lead conversion rates. Based on your objectives and resources, and adhearing to lead nurturing best practices, we’ll examine your existing nurture flow from several angles and provide recommendations on how to accelerate your lead conversion. 

Our analysis looks at the following:

Strategic 

  • Aligned with the objectives of your personas
  • Aligned with the buying cycle
  • A detailed audit of your content assets 
  • The customer experience (timing, frequency, rendering on different devices)

Design and Copy

  • A review of your emails and landing pages against a thorough 50-point checklist
  • A dissection of one of your emails and landing pages with best practice recommendations on design, layout and copy

Technical

  • Program set-up within your marketing automation platform
  • Data Quality
  • Lead Lifecycle
  • Lead Scoring
  • Reporting
  • Lead Database
  • Forms & Field Management

CREATE A NEW NURTURE FLOW

Whether you’re looking to launch your first nurture flow or you want to develop more specific flows based on audience segment or buying stage, our team would be happy to manage the entire development from concept to deployment or help you in the specific areas whether you may require strategic, design or technical assistance.

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3 SIGNS THAT YOUR LEAD NURTURING COULD USE A LIFT
  • You’re putting a lot of leads through your nurture flows but you aren’t generating enough warm, sales-ready leads.

  • You’re not quite sure what content would be good for your lead nurture and where it fits with your buyer stage/interest.

  • You’re struggling to get value from your marketing automation platform but don’t have the time, resources or content to even consider building out more lead nurture flows.