Switching Platforms? 

Our Marketing Automation Experts can Help

MAKE A SMOOTH TRANSITION FROM ONE Platform TO ANOTHER

Marketing Automation Platform (MAP) migrations are becoming much more common as MAP vendors and their customers' marketing objectives have matured. Nowadays there are several reasons that a company may initiate the migration process including: corporate directive, integration issues, costs, and general dissatisfaction.

38%

38% of marketing automation users were actively considering switching marketing automation systems in the coming year. - 2014 Venture Beat Survey

Whatever your reason, GET LIFT can help you change from one market automation platform to another and get up and running smoothly.

HOW CAN WE HELP YOU?
GET LIFT Agency has moved companies between major MAP platforms including Eloqua, HubSpot, Marketo and Silverpop, and understands how to preserve and adapt your significant program investments while optimizing your new platform capabilities.

The perception of tremendous pain when switching from one marketing automation platform to another can be a reality because quite often not all campaign assets, data configurations, processes and rules will automatically transfer. However a strong thoughtful approach and a thorough scoping process can significantly reduce the risk. Click below to see how we do it.

MARKETING AUTOMATION SWITCHING SOLUTION

  • DISCOVERY & PLANNING

    • Identify current issues and evaluate need for switching
    • Identify core and unique requirements
    • Evaluate vendor
    • Select platform Lead
  • MANAGEMENT PROCESS

    • Sales and marketing alignment on lead definition, lead flow and SLAs
    • Lead scoring
    • Inbound/Web process
  • data

    • Data cleansing
    • Data normalization
    • Select platform
  • PLATFORM CONFIGURATION

    • New platform configuration
    • Migration and optimization of campaigns and their assets
    • CRM integration
    • Testing
    • Rollout
    • Training plan
    • Training rollout
  • POST MIGRATION

    • Lead nurture campaign set up
    • Best practice advisory
    • Program execution
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3 signs that you might need a lift with your Marketing Automation Platform (MAP) migration:
  • You don’t have enough skilled resources

  • You don’t know what to keep and what to migrate

  • You need to justify the cost of switching quickly