- Gather Insight
Data Mining
Market Research
- Target Markets
- Internal and External
- Factor Profilesl
- Relative Targeting
- Understand Buyers
- Persona Profiles
- Buyers Journey Mapping
- Plan Campaigns
- Messaging Strategy
- Offer Strategy
- Tactics and Touch Strategy
- Information Collection Strategy
- Choose Function
- Build Reputation ("Seeding")
- Create Demand
- Enable Sales
- Accelerate Pipeline
- Nurture Leads
- Optimize Tactics
- Interactive
- Direct
- Teleservices
- Develop Creative
- Data Mining
- Market Research
- Create Content
- Thought Leadership
- Interactive Experiences
- Calculators and Sales Tools
- Leverage Data
- Affinity List Sourcing
- Data Quality Improvement
- Data Mining & Analytics
- Launch System
- SmartStart
- SmartXchange
- Manage Process
- Contact Management
- Lead Management
- Campaign Management
- Marketing Measurement
According to SiriusDecisions, “Now organizations are challenged to create and maintain a library of high-value, search engine optimized content that meets the information needs of specific buyers in defined buying cycle stages.” And yet many marketers continue to treat content in a highly tactical manner, lacking a cohesive content strategy.
Beyond content’s ability to drive demand and enable a sales force, its also has a powerful halo effect (a significant and lasting impact on an organization’s reputation). Fresh, meaningful, credible content is the primary way for prospective buyers to engage and to experience value prior to speaking with a sales rep or channel partner.
For these reasons, marketers must realize why emerging as a thought leader is critical.
Enter LIFT. We use specialized planning tools to develop custom content in the following areas, which can be leveraged across multiple channels.
Thought Leadership
How well is your current thought leadership content performing? Research shows that buyers trust peers, third-party experts and analysts before they trust vendors. All the more reason why your thought leadership content must be meaningful and credible in order to be effective.
LIFT analyses your customer buying-cycle, conducts content gap analysis, generates relevant topics, and sources the ideal contributing subject matter experts to develop content that attracts buyers while laying a yellow brick road to your products and services. Effective content isn’t just in finding the right expert: it is in the communication. LIFT has access to some of the country’s best journalist and writers, who are able to take the most complex, technical messaging and render it engaging, motivational and functional across multiple touch points.
LIFT believes that thought leadership can be a powerful messaging force across a variety of platforms, including:
White papers- Articles
- Case studies
- Presentations
There is no way around it: prospects increasingly use the web to research purchases. Consider your brand’s online experiences proxy for the traditional role of the sales professional. So encountering a frustrating online experience is akin to interacting with a rude, inattentive, or uncooperative salesperson in-person. You shouldn’t let either one undermine your business.
From flash games to product demos and mobile apps, LIFT’s interactive development teams help you create immersive, sharable experiences that capture the imagination and make the right connections. We are able to measure, track and respond to buyers as they interact with our tools. Ask about our experience in:
- Games
- Apps
- Demos
- Videos
- Widgets
Calculators & Sales Tools
Today’s buyers are more careful with their spending than ever. Any investment they make needs to successfully impact their bottom line. LIFT helps you evolve both your sales and marketing tactics to meet these new buyer demands.
- Cost savings tools
- Self-assessment tools
- ROI calculators
- TCO calculators
- Peer selection tools
- Product selection tools
- Product assessment tools