Your best laid demand creation aspirations won’t amount to much if you don’t work with an agency that is grounded in best practice knowledge, tools and services to first develop a plan. As a SiriusDecisions certified provider, LIFT’s off-the-shelf planning tools and solutions put leading demand creation principles into practice – ensuring better rates of lead conversion at all stages of the marketing and sales pipeline.
Asking best practice questions is key to gathering the insight you need to develop a successful demand creation strategy. LIFT provides two convenient off-the-shelf solutions to simplify your information gathering initiatives.
DATA MINING MARKET RESEARCH
Most marketers go after who can buy instead of using the best practice of relative targeting to go after who will buy. The former approach creates counter productivity and waste, wreaking havoc on marketing performance. LIFT provides two best practice solutions that end the debate on which markets will generate the most revenue.
INTERNAL AND EXTERNAL FACTOR PROFILING RELATIVE TARGETING
Gone are the days when marketers set the agenda and pace of sales cycles. Thanks to consumer empowerment, at best marketers are able to influence a sale, but even that capacity is jeopardized without a deep understand of the buying process and the dynamics of forces at play. LIFT uses two best practice solutions to help you better understand buyers and navigate the buyer cycle.
PERSONA PROFILING BUYER JOURNEY MAPPING
Armed with in-depth, comprehensive buyer insight, marketers are finally in a position to plan sophisticated, multi-touch campaigns. LIFT leverages four campaign planning best practice principles to develop a series of related “touches” that leverage the right information at the right time to help you learn more about the buyer’s needs, and, ultimately, facilitate the buying process.
MESSAGING STRATEGY OFFER STRATEGY TACTICS AND TOUCH STRATEGY INFORMATION COLECTION STRATEGY