- Gather Insight
Data Mining
Market Research
- Target Markets
- Internal and External
- Factor Profilesl
- Relative Targeting
- Understand Buyers
- Persona Profiles
- Buyers Journey Mapping
- Plan Campaigns
- Messaging Strategy
- Offer Strategy
- Tactics and Touch Strategy
- Information Collection Strategy
- Choose Function
- Build Reputation ("Seeding")
- Create Demand
- Enable Sales
- Accelerate Pipeline
- Nurture Leads
- Optimize Tactics
- Interactive
- Direct
- Teleservices
- Develop Creative
- Data Mining
- Market Research
- Create Content
- Thought Leadership
- Interactive Experiences
- Calculators and Sales Tools
- Leverage Data
- Affinity List Sourcing
- Data Quality Improvement
- Data Mining & Analytics
- Launch System
- SmartStart
- SmartXchange
- Manage Process
- Contact Management
- Lead Management
- Campaign Management
- Marketing Measurement
In fact, all of the best practice buyer knowledge and lead nurturing insight in the world doesn’t guarantee you’ll reach your target and close more sales. Why? Your creative, however technically accurate, must resonate emotionally with the target. And most agencies don’t have the mindset or experience needed to create relevant, high-impact messaging that tells a story that works in multiple variations (thousands even).
Brand Consistency
Brand consistency is a huge hurdle when multiple agencies are executing one overarching brand strategy. LIFT prides itself on great depth of experience at translating pre-established branding into tactical campaigns. Many of our clients are global brands with overarching campaigns that we adapt successfully in functional tactics within demand generation campaigns. Ask us for examples.
Dynamic Creative
Creative is in our DNA. Before LIFT’s demand generation reincarnation, we were a creative house specializing in dynamically personalized creative. What truly sets us apart is the fact that our award-winning creative team are also certified SiriusDecisions’ demand creation best practice specialists. This means that not only are we able to develop innovative, integrity-based creative ideas, we produce ones that function properly even as content is changed to suit thousands of different buyers at different stages of a life cycle. In other words, we “get” the role of demand creation at a tactical level.
