Know the right questions to ask.
 
Establish key cost-saving “starting points”.
 
Provide in-depth reports that feature the answers you need.
SERVICES
Define Strategy
Execute Campaigns
Automate Marketing

The challenge is in knowing the right questions to ask in order to produce the kind of data that is useful in demand creation planning. Without a best practice framework, your data mining and market research efforts are tantamount to a strategy of “go fish.”

 

LIFT leverages demand creation best practices to help you pull data that reveals target markets, the best leads in those markets and their crucial pain points. LIFT takes that data, and with the help of market research firm Frost & Sullivan, constructs detailed reports that serve as the foundation of a solid demand creation program – pinpointing the right markets to target, zeroing in on the right buyers to target, and uncovering a multitude of insightful ways to target them with precision timing, all with the end goal of speeding up and creating more sales.

 

So much of what is determined in the planning stages of any demand creation program is contingent upon the insights gleaned from initial data mining and market research efforts.

 

Here’s how LIFT’s convenient solutions capture all of the fine data-points you need.

Data Mining

LIFT examines existing data in your CRM and transactional databases, as well as third-party databases, to establish key cost-saving “starting points” for the next phase: in-depth market research. We determine which markets deserve a closer look, including who the best leads are, a rough assessment of the sales cycle of those leads and the main challenges within that buyer target. Our goal from the outset is to establish a sense of collaboration among marketing and sales, and we do this by socializing the data; comparing the findings against popular experience among staff in pertinent departments.

 

LIFT’s Head of Data Mining and Analytics is Dr. Jeffrey Rosenthal, one of the world’s leading mathematicians. He is educated at Harvard, and a professor of probability at the University of Toronto. Dr. Rosenthal has published seven books on statistics and probability. In fact, he’s the expert who prompted the Ontario Lottery and Gaming Corporation to investigate retailers, because as he pointed out: it was statistically impossible for so many of them to be winning jackpots. His overarching goal is to turn data into gold, in other words, use data to support lead generation and close more sales, whether he’s conducting simple customer segmentation or sophisticated propensity algorithms.

 

Market Research

Once starting points are determined, in-depth market research using demand creation best practices is the next step in lead generation planning. LIFT has developed a unique market research product – based on best practice questions and protocol – to collect all the information you need to plan and execute a best-in-class demand creation strategy.

 

We group and provide in-depth reports that feature the answers you need for each of the vital planning stages in a demand creation program, including:

 

  • determining external factors and internal factors for scoring and deciding on the right target market;
  • assessing buyer attributes and building buyer persona and journey profiles that plot the players and their impact on the buyer cycle; and
  • the campaign strategies to target and propel leads toward more and quicker sales closes.

 

For every great marketing strategy, there is a starting point. And the best outcomes begin with careful consideration and planning. You wouldn’t get in your car to take a long road trip without taking into account its condition, who you are taking, provisions needed, never mind the best route to take. Data mining and market research are similarly vital knowledge gathering and assessment exercises that lay down the parameters of the experience, which, in this case, is a demand creation project. LIFT makes the challenge easy and convenient.