Fresh opt-in lists (that are productive, outside of your house database) are hard to come by. So often a rented list simply doesn’t perform. LIFT solves this problem by teaming you up with affinity brands – organizations that have the same market as you, but sell a different product or service. We work with you to determine potential partners, develop a campaign concept that has value for both parties, and broker the relationship. The resulting offers are delivered by a trusted source – to what amounts to a referral – to their high-quality prospects.

Poor quality data doesn’t just handcuff marketers, limiting campaign choices, it can actually damage prospect relationships, resulting in customer attrition or severe loss in market share. LIFT can help you in data profiling (organizing your data by correctness, completeness, uniqueness, consistency and reasonability), data cleansing (in a cost effective manner), and also data enhancement, whether you want to add more criteria to your records or simply populate the fields you have now.

Proper data mining algorithms and predictive modeling can pinpoint target audiences, enabling you to create the right message at the right time using different campaign platforms. At its most effective, data mining puts you in a position where you can anticipate and prepare for customer needs rather than merely react (often too late or inappropriately).