- Gather Insight
Data Mining
Market Research
- Target Markets
- Internal and External
- Factor Profilesl
- Relative Targeting
- Understand Buyers
- Persona Profiles
- Buyers Journey Mapping
- Plan Campaigns
- Messaging Strategy
- Offer Strategy
- Tactics and Touch Strategy
- Information Collection Strategy
- Choose Function
- Build Reputation ("Seeding")
- Create Demand
- Enable Sales
- Accelerate Pipeline
- Nurture Leads
- Optimize Tactics
- Interactive
- Direct
- Teleservices
- Develop Creative
- Data Mining
- Market Research
- Create Content
- Thought Leadership
- Interactive Experiences
- Calculators and Sales Tools
- Leverage Data
- Affinity List Sourcing
- Data Quality Improvement
- Data Mining & Analytics
- Launch System
- SmartStart
- SmartXchange
- Manage Process
- Contact Management
- Lead Management
- Campaign Management
- Marketing Measurement
MAPs are powerful tools, but not solutions unto themselves. LIFT ensures marketers deploy best practice skills, programs and content to maximize the advantages of automation platforms. We’ll help you build and manage your database, efficiently execute campaigns, score and route leads to sales and ensure marketing’s impact on your business in a single platform. We’ll also help you solve the following marketing challenges:
Contact Management: LIFT can help you gather high quality, consistent and structured marketing data. As demand generation specialists, we will ensure your MAP captures and tracks lead information, campaign response and web activity, as well as assist you in segmenting and personalizing campaigns based on this data.
Lead Management: LIFT recognizes the crux between sales and marketing: lead quality. We’ll help you apply demand creation best practices to your MAP, from simple lead capture and distribution, to sophisticated lead scoring and routing processes that support larger channel and sales organizations.
Campaign Management: LIFT will assist you to automate, streamline, increase and measure the efficiency of marketing campaigns with a single on-demand platform for marketing campaign management and measurement.
Using a MAP you’ll be able to accomplish far more efficient campaign executions including:
- easily executed email and web-based marketing campaigns;
- seamless development of forms and landing pages in a single platform;
- automate event processes and drive attendance;
- manage integrated, multi-channel campaigns across multiple assets;
- nurture prospects and customers with automated drip campaigns; and
- establish repeatable customer acquisition and up-sell processes.
Marketing Measurement: LIFT can show you how marketing automation simplifies the process of quantifying the results of marketing efforts, optimizes campaigns in real-time and gives executives the critical marketing metrics that show the value of your function.
Just a few of the key benefits that MAP offers for bottom line accountability:
- Total visibility into campaign response rates and the kind of data needed to help close sales.
- The ability to assess campaign performance by product or region across the entire organization to understand impact on revenue, and plan for the future.
- The ability to provide senior marketing decision makers with pre-built CMO dashboards and key demand generation and conversion metrics.
Ask LIFT for more information about any of these important MAP management considerations.