Valuable and informative webinar from @patmcanally @djp55 & @katiemartell on #b2bpersona and their value in being more customer-centric

— Tony Mohr (@tonymohr) February 24, 2016

Buyer personas must happen early-on. Makes total sense. Take the time to understand your audience! #b2bpersonas

— Lori Franze (@torontoLori) February 24, 2016

Attending a great webinar about #b2bpersonas with @GetLiftAgency @siriusdecisions Good Stuff!

— Mark Scholz (@MarketingMark7) February 24, 2016

Personas should not be static. They exist as powerful inputs. #B2BPersona

— Megan Wetterlin (@MeganWetterlin) February 24, 2016