Managed Service Providers face marketing challenges that are not inherently present for all B2B companies.

Due to the technical nature of MSP services, crafting marketing communications is more complex. The sales cycle is longer, necessitating nurturing to keep you top of mind. A deluge of constant information, updates and noise is vying for the attention of your target audience.

Many members of the GET LIFT team attended ConEx 2019 in Toronto last week. It was 3 intense days of education, networking and idea sharing on everything to do about content.

We would recommend this conference to B2B marketers as there were plenty of excellent sessions that contained real world examples, engaging speakers and plenty of little gems worth writing down.  

Marketing mistakes aren’t unique to Managed Services Providers (MSPs). Anyone who has ever worked on any form of marketing campaign has stumbled, to some degree, when rolling out new initiatives. What’s interesting is, collectively MSPs seem to be tripping themselves up with the same core issues.