A successful B2B webinar shouldn’t be a “one and done” scenario. A webinar can actually be an incredible resource for content that you can use, reuse and repurpose in a variety of different ways to get even more eyeballs on your message. In fact, if you don’t use it in more than one way, you’re leaving a ton of opportunity (and probably quite a few leads) on the table.

For squeezing the most “juice” out of your content, reuse it wherever, however and as often as you can. It’s the best way to reach more people. 

Looking to engage B2B leads and convert them into customers? You probably already know that hosting an informative, well-produced B2B webinar is one of the best ways to do that.

So how do you get people to show up to your webinar?

Promote it everywhere: start by focusing on the channels where your audience spends their time, then use these 6 best practices to get a good turnout:

During this challenging time of confusion and uncertainty due to COVID-19, many brands are being forced to think on their feet and adapt quickly.

Some brands are focusing on business continuity planning, so they can communicate early and often, while others are choosing to be silent.

We believe that now, more than ever, is a time for creativity, keeping an open mind, and being flexible so that you can adjust your marketing strategies and tactics accordingly. Here are some articles along with some recommendations that we suggest to help you navigate the current and future state of marketing during and after COVID-19 as it relates to changing customer behavior patterns and engagement levels.

Change can feel difficult in uncertain times, but it's also what helps us get out of our comfort zone so we can evolve and grow as individuals.

GET LIFT has been 100% virtual since last May, and it has worked well for us. We realize that due to COVID-19 a lot of companies have had to transition into having their employees work remotely, so we asked our team to share their best tips on how they stay healthy and productive to help you get through this.

The three common themes that emerged were:

While CASL became a reality for B2B marketers in September 2017, there’s still plenty of confusion on what constitutes a violation. Everyone wants to avoid the penalties that can range from up to $1 million for individuals and up to $10 million for organizations when sending Commercial Electronic Messages (CEMs). But B2B marketers still have lofty lead generation goals, and email is still a very low-cost method of communication.

So, what can businesses who have missed the window to get express consent do to ensure that their database is compliant, and avoid the risk of losing a substantial number of email subscribers?

For the last few years, I’ve had a severe case of FOMO during late February. It’s the week of the B2B Marketing Exchange (B2BMX) conference, and I had only heard and read good things about it. This year, I decided to bite the bullet and spend a week in Phoenix. Of course, both my wife and daughters got sick while I was gone, so I couldn’t gloat too much about the warm sunshine. Not all heroes wear capes.

I spent most of my time on the Channel Marketing Track and picked up a lot of great ideas. Here are 5 of my key takeaways.

Managed Service Providers face marketing challenges that are not inherently present for all B2B companies.

Due to the technical nature of MSP services, crafting marketing communications is more complex. The sales cycle is longer, necessitating nurturing to keep you top of mind. A deluge of constant information, updates and noise is vying for the attention of your target audience.

In late September, a few of us from the GET LIFT team had the opportunity to attending Relevance ‘19, 360insights’ first-ever channel-focused conference in Toronto. It was a full-day event with over 100 attendees and I’m pleased to say it was definitely worth our time. Here’s one takeaway from each of the speakers. 

Many members of the GET LIFT team attended ConEx 2019 in Toronto last week. It was 3 intense days of education, networking and idea sharing on everything to do about content.

We would recommend this conference to B2B marketers as there were plenty of excellent sessions that contained real world examples, engaging speakers and plenty of little gems worth writing down.  

Marketing mistakes aren’t unique to Managed Services Providers (MSPs). Anyone who has ever worked on any form of marketing campaign has stumbled, to some degree, when rolling out new initiatives. What’s interesting is, collectively MSPs seem to be tripping themselves up with the same core issues.