What percentage of your total revenues are sourced by your partner channel? Is there an opportunity to grow this number?

Regardless of how you answered the 1^st question, I’m sure the answer to the second question is a variation of “of course there’s an opportunity to grow it, but our channel team is really small and it’s hard to get the attention of our partners!”.

We will periodically feature a new B2B marketer answering questions about their job, their best tips, their B2B skill set, and showcase their marketing and career advice.

This month we are excited to feature Linda Crowe the VP of Digital Marketing at Brightcove. Linda is extremely passionate about video marketing. Before joining Brightcove in early 2015, she headed up video marketing at Sun Microsystems and Oracle for 8 years (back when typical video quality was consistently inconsistent). She leads the marketing team at Brightcove and is known for understanding and applying ‘modern marketing’ principles to achieve the strategy she has created for her team.

Remember that childhood game where your class would line up and someone would whisper something into the first kid’s ear, then they’d turn and whisper it to the next one in line? The goal, of course, was to have the same “secret” come out at the other end. However, what was often revealed would barely resemble the original comment.

We will periodically feature a new B2B marketer answering questions about their job, their best tips, their B2B skill set, and showcase their marketing and career advice.

This month we are excited to feature Anne Renehan, a Sr. Product Marketing Manager with Adobe Creative Cloud, who has experienced much personal and company growth in her 5 years at Adobe. She recently worked on the Adobe Stock service which has very quickly become heavyweight in the industry. As someone who’s always looking to add new skills and experiences to her repertoire, she recently transitioned to a new role to support the video market.

We’ve heard again and again from technology companies (and even some of our larger clients) that they were not getting what they needed from many of their agencies. They were too slow, too expensive or simply not understanding their business well enough to add value. In short, they weren’t evolving fast enough to meet the changing needs of their clients.

For marketers who are considering their own investment in SiriusDecisions or working with an agency who subscribes to them, we thought it might helpful to explain our rationale.

We will periodically feature a new B2B marketer answering questions about their job, their best tips, their B2B skill set, and showcase their marketing and career advice.

This month we are excited to feature Marcio Moerbeck, the Director of Channel Marketing at Citrix. Marcio is one of the most energetic and gregarious marketers you’ll ever meet. He’s a natural at building meaningful relationships, and recognizes that his success is only possible if his team and his channel partners are successful.

We will periodically feature a new B2B marketer answering questions about their job, their best tips, their B2B skill set, and showcase their marketing and career advice.

This month we are excited to feature Katie Martell. Katie is an on-demand marketing consultant, writer, and speaker based in Boston, MA. She is an endlessly fascinating person who speaks her mind and is full of great ideas. Katie is also an inspiring mentor for women in the B2B marketing space, as well as a recognized B2B influencer.