B2B Marketer Spotlight: Dan Van Meer, Demand Generation & Digital Marketing Director at VersaPay
The B2B Marketer Spotlight provides a platform for some of our favorite B2B...
Branded or Unbranded: What’s Right for Your Channel Partner Content?
In working with dozens of enterprise OEMs and ISVs over the years, one of the...
B2B Marketer Spotlight: Mike Moore, Chief Sales and Marketing Officer at Averetek
We will periodically feature a new B2B marketer answering questions about...
Developing New Content? Start with the Why
Have you ever stopped and wondered – Why am I developing this piece of content? I get it. This is not the easiest question to ask when you are involved in the day-to-day tasks and management of running or executing a marketing program. Heads are down just trying to...
Should B2B Marketers Hire a Generalist or a Specialist Marketer?
When hiring a B2B Marketer, how do you decide whether to look for a generalist or a specialist? Making the wrong hiring decision can have dire consequences. It can be an expensive strain on your time, your team’s energy and your results. In a world where marketing...
Why We’re Thankful to be Marketers
Planes, Trains and Automobiles is my favourite Thanksgiving movie. In fact it’s probably one of my 5 “Stuck on a Desert Island Movies” along with The Naked Gun, Nacho Libre, Anchorman and a 2nd copy of Anchorman in case something tragic happens to the 1st....
How to Evaluate Persona Vendors
Have you ever met an effective marketing team that didn’t have a strong understanding of their buyer? It’s a simple truth, but a powerful one. It’s really hard to connect with your buyer if you don’t understand their needs, their fears, where they go for information...
8 Reasons Why Big Brands work with Small Agencies
These days, there is a growing trend of big brand companies choosing to partner with small marketing agencies. These big brands have learned that, unlike large agencies, small shops don’t operate like their own internal marketing departments. Instead, small shops are...
Marketing Half-Time Check in
Aside from celebrating our nation’s birthday, the first week of July marks another important milestone for marketers and salespeople across North America. It’s the beginning of the 2nd half of the year. Your first half of the year may have consisted of getting new...
21 compelling statistics for B2B marketers
As a B2B Agency, we’re very interested in the latest stats and trends in B2B digital marketing. Our clients often ask us about best practices and stats as they can be helpful when building a business case or when trying to create change with their company.To help you...
Does your content serve a purpose? Find out with our Content Audit Template
Here’s the situation – you have money left in your budget, and your content needs help. How do you prioritize your spend? If your answer is based more on gut instinct than actual knowledge of your content inventory and gaps, then a content audit could be extremely...
Is Creating Buyer Personas STILL” On Your To-Do List?”
If you’re like many B2B marketers, you’re familiar with the concept of buyer personas and understand how valuable they can be. However, “COMPLETE BUYER PERSONAS” usually sits on a to-do list just waiting to be checked off. So what’s the hold-up? It’s definitely not...
Insights from the B3 (Better B-to-B) Marketing Conference
On Monday, I attended the inaugural B3 (Better B-to-B) Marketing Conference in Toronto. I signed up for the event with an expectation of learning new ideas and hearing unique approaches to known concepts, and I was not disappointed. Guest speakers Ann Handley,...