A successful B2B webinar shouldn’t be a “one and done” scenario. A webinar can actually be an incredible resource for content that you can use, reuse and repurpose in a variety of different ways to get even more eyeballs on your message. In fact, if you don’t use it in more than one way, you’re leaving a ton of opportunity (and probably quite a few leads) on the table.
For squeezing the most “juice” out of your content, reuse it wherever, however and as often as you can. It’s the best way to reach more people.