For the last few years, I’ve had a severe case of FOMO during late February. It’s the week of the B2B Marketing Exchange (B2BMX) conference, and I had only heard and read good things about it. This year, I decided to bite the bullet and spend a week in Phoenix. Of course, both my wife and daughters got sick while I was gone, so I couldn’t gloat too much about the warm sunshine. Not all heroes wear capes.
I spent most of my time on the Channel Marketing Track and picked up a lot of great ideas. Here are 5 of my key takeaways.READ MORE