During this challenging time of confusion and uncertainty due to COVID-19, many brands are being forced to think on their feet and adapt quickly.
Some brands are focusing on business continuity planning, so they can communicate early and often, while others are choosing to be silent.
We believe that now, more than ever, is a time for creativity, keeping an open mind, and being flexible so that you can adjust your marketing strategies and tactics accordingly. Here are some articles along with some recommendations that we suggest to help you navigate the current and future state of marketing during and after COVID-19 as it relates to changing customer behavior patterns and engagement levels.
