Change can feel difficult in uncertain times, but it's also what helps us get out of our comfort zone so we can evolve and grow as individuals.

GET LIFT has been 100% virtual since last May, and it has worked well for us. We realize that due to COVID-19 a lot of companies have had to transition into having their employees work remotely, so we asked our team to share their best tips on how they stay healthy and productive to help you get through this.

The three common themes that emerged were:

The number of people who search for information online by using their cell phones has become huge. It’s so huge that on Tuesday, April 21, 2015 Google started giving websites that are mobile-friendly priority in search results displayed on mobile devices. In other words, if your website isn’t mobile-friendly, it likely won’t show up in the Google search results displayed on a cell phone.

Sales and revenue miracles need optimized marketing technology and clear strategy, process and marketing assets. If your company adopted marketing technology, but leads remain insufficient and the talented marketing team says they are doing their best, it may be a strong sign your company is missing key steps necessary to deliver the improvements. First in a series. 

Reducing the number of marketing campaigns from many individual product promotions to just three or four campaigns designed around shared buyer needs is a best practice approach to achieving better results. The customer-centricity it delivers is foundational to maximizing marketing effectiveness, efficiency, and ROI.

Many marketers express to me their need for more leads and the concern that their resources are stretched too thin to drive sufficient demand generation and engagement. For many of them a great deal of relief can be found through a different approach to campaign planning.