There is a clear demand for your SaaS product as a steady flow of users have signed up for a free trial account. However, you’ve done the math and you’ve done some research on industry benchmark rates for trial conversation and your month over month lead conversion rate isn’t where it should be. 

So it’s time to stop focusing on demand generation and it’s time to start putting more attention on getting these trial users converted into paid users.

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As a B2B Agency, we’re very interested in the latest stats and trends in B2B digital marketing. Our clients often ask us about best practices and stats as they can be helpful when building a business case or when trying to create change with their company.

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