While CASL became a reality for B2B marketers in September 2017, there’s still plenty of confusion on what constitutes a violation. Everyone wants to avoid the penalties that can range from up to $1 million for individuals and up to $10 million for organizations when sending Commercial Electronic Messages (CEMs). But B2B marketers still have lofty lead generation goals, and email is still a very low-cost method of communication.

So, what can businesses who have missed the window to get express consent do to ensure that their database is compliant, and avoid the risk of losing a substantial number of email subscribers?

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There is a clear demand for your SaaS product as a steady flow of users have signed up for a free trial account. However, you’ve done the math and you’ve done some research on industry benchmark rates for trial conversation and your month over month lead conversion rate isn’t where it should be. 

So it’s time to stop focusing on demand generation and it’s time to start putting more attention on getting these trial users converted into paid users.

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As a B2B Agency, we’re very interested in the latest stats and trends in B2B digital marketing. Our clients often ask us about best practices and stats as they can be helpful when building a business case or when trying to create change with their company.

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