Our B2B Marketing agency has subscribed to SiriusDecisions since 2010. This is not an investment that we take lightly, since it’s our largest marketing & training expense by a wide margin. Nevertheless, as an evolving B2B agency, this is a necessary investment in ourselves for a wide variety of reasons.
For marketers who are considering their own investment in SiriusDecisions or working with an agency who subscribes to them, we thought it might helpful to explain our rationale.
