Many B2B companies are recognizing that only using white papers won’t cut it anymore with their buyers. Buyers are expecting less product-centric, salesy pitches and more relevant content in different formats. Satisfying these buyer needs can be overwhelming when you need to produce a lot of content quickly.
51% |
In a LinkedIn Technology Marketing Community survey, 51% reported lack of time/bandwidth to create content as their biggest marketing challenge. |
HOW CAN WE HELP YOU?
A 2015 Demand Gen Report detailed the types of content reviewed in the past 12 months by those conducting research for a purchasing decision.
If you need to sharply accelerate the quality and volume of B2B marketing content being developed, our Content Quickstart Solution can help. Taking a page out of the revered ‘Marketo Definitive Guide’ series, we will solve your B2B marketing content development problem for you by producing a customized gate-worthy hero piece of content comprising of several individual pieces that can be published on their own.
Based on your personas and buyer insights, we will identify 10-12 B2B marketing content topics that cover different stages of their buying cycle.
The GET LIFT team of strategic copywriters and journalists will conduct research on the topics, develop a point of view, create an outline for your approval and then write the marketing content.
Our design pros will assemble the B2B marketing content that’s been developed into cohesive, graphically-pleasing pieces that reflect your brand and engage your buyers.
Your reporting shows that the majority of the B2B marketing content you develop isn’t being consumed by anyone (sales or your customers).
You know you have lots of content needs… and you need to develop it fast!
You’d like to have content developed for, and published across, a variety of formats but you don’t know how to get started.
GET LIFT Agency
3250 Bloor Street West, East Tower,
Suite 600
Toronto, ON M8X 2X9
