CREATE MESSAGING THAT IS Focused ON BUYER NEEDS RATHER THAN PRODUCT FEATURES.
Persona-based messaging, when done well, enables you to connect with your personas and provide them with the answers and the certainty they seek. Content creators are able to produce consistent executions based on a deep understanding of prospects and how to best communicate in order to move them from one buying stage to the next.
Less than 50% of your marketing and sales communications are relevant to your customers
- SilverBullet Group
HOW CAN WE HELP YOU?
We help marketers devise messaging that matters to their buyer personas. Our process is rooted in the SiriusDecisions “Messaging Nautilus” methodology which is centred on the buyer’s needs rather than the product’s benefits. Our team of strategic copywriters apply this messaging framework to gather inputs about your solution and target market. From these inputs they produce value statements and copy blocks. These elements then become the foundation for a variety of short-form and long-form asset types that will connect with your buyer in an emotional and practical manner.
By following this marketing messaging process, you receive the following deliverables that lead to differentiation, relevancy and connection:
MESSAGING NAUTILUS OUTCOMES
A crafted core value proposition for your buyer personas
A mapping of each persona’s information requirements by buying stage
The marketing messaging components that serve as the raw materials
Converting the marketing messaging components and adjusting the tone, style and structure to suit the delivery and formats
3 signs that you might need a lift with your buyer messaging:
Your value proposition, messaging statements and positioning are not connecting with your buyers.
There’s no consistency in how your external-facing staff describe your solutions.
Your team lacks the process or skills to create effective messaging and positioning.