The Challenge

84% of Canadian mid-market companies struggle with cash flow, which can cause a cash squeeze, leading to instability, inhibited growth and putting the long-term viability of the business at risk. To combat this, American Express created the “American Express Advantage,” a unique solution that offered a way for businesses to alleviate their cash crunch. Unfortunately, the company realized after its introduction that the concept was challenging for some customers to understand.

The Objective

To develop a simple, engaging sales aid which reps could use to assist them in walking prospects through the concept behind the American Express Advantage.

The Solution

An animated video was created by GET LIFT Agency that allowed the sales person to visually demonstrate how the American Express Advantage could reduce days sales outstanding, increase days payable and maximize cash on hand.