The Challenge
Koodo Mobile, one of Canada’s largest wireless telecommunications companies, wanted to achieve more with their email marketing efforts. They recognized that their email marketing platform was outdated and lacked capacity. Equally important, the ad-hoc process they were employing was leading to costly inefficiencies, and ultimately, lackluster results.
The Objective
Koodo asked GET LIFT Agency to help the company better manage and improve the effectiveness of its increasingly complex email marketing with the end goal being to boost retention rates.