The Challenge
Panasonic Homes & Living (PHL) is a leading provider of top-quality home design and building solutions. With decades of proven experience and expertise in multiple Asian and European markets, they were now looking to expand to both the Canadian and American markets.
However, they faced a brand perception challenge in that they were primarily known in these new markets for consumer electronics and small appliances.
The Objective
To set themselves apart from the larger Panasonic brand, PHL wanted to create a fresh, new look that would appeal to both end-consumers as well as trade partners—architects, designers and contractors—who would be using PHL products in the homes and communities they were building.