Citrix is a multinational software company that provides server, application and desktop virtualization, networking, software-as-a-service (SaaS), and cloud computing technologies. Their solutions are in use at more than 400,000 organizations and by over 100 million users globally.
Citrix has over 3,000 partners—a huge part of their sales channel. A primary business objective for the channel marketing team was to increase channel partner engagement and have them sell more Citrix solutions to new market segments and to prospects not already familiar with Citrix.
Citrix hired GET LIFT to create an integrated campaign for the healthcare market that contained multiple turnkey content assets that partners could deploy in a streamlined manner. A key requirement for the project was to ensure a way of tracking “Closed Won” partner opportunities that were initiated through the campaign.