The Challenge

Toronto Central Community Care Access Centre (TCCCAC) delivers home and community health care services to the greater Toronto metropolitan area. Across three community offices and 26 hospital sites, TCCCAC provides home care services for more than 46,000 Torontonians of all ages and cultural backgrounds every year.

The TCCCAC had just developed a new strategic plan to guide the organization for the next four years. With the new plan in place, they needed to a unique way to get the word out to its various staff members and stakeholders.

The Objective

TCCCAC hired GET LIFT to effectively launch and inform its constituents about the new strategic plan in an inspiring, interesting way.

The Solution

At a movie-premiere-like event, the staff and stakeholders learned about the organization’s new direction and watched a heart-warming video that presented their new strategy and its four key pillars in action. Stakeholders were pleasantly surprised by the use of video and left the presentation with a clear understanding of what the organization wanted to represent going forward.