PREPARE YOUR SALES TEAM OR CHANNEL PARTNER TO DEFTLY HANDLE THE EDUCATED BUYER
In an environment where the ‘Challenger Sales’ model has become more prevalent, buyers are expecting your sales people to not only to be an expert on your products but to also teach them about their own industry and provoke them to think differently.
Sales people are now turning to marketers to help them become the trusted advisor. They want information, insights, sales tools and collateral that will enable them to demonstrate expertise that will earn the sale.
Corporate Visions states customers believe that sales reps are 88% knowledgeable on product and only 24% on business expertise.
HOW CAN WE HELP YOU? When it comes to sales enablement, GET LIFT helps clients that generally fall into one of three categories:
Launching a new product and need sales training and collateral
Launching a new campaign to non-exclusive channel partners with the intent of increasing mindshare, product knowledge and sales
Launching “Challenger Sales” model and need insights to give to sales
While each category will have unique sales enablement deliverables, they all require a sound understanding of the industry, the buyers, the challenge, the product and the brand.
SALES ENABLEMENT SERVICES
Sales Training and collateral
We will develop a brand-friendly, sales enablement toolkit that will engage and educate your salesperson. Deliverables in the toolkit can include training (webinars, roadshow workshops, online video modules, events) and various content pieces, including: battle cards, playbooks, collateral, email templates and presentations.
We will develop the theme, messaging, channel-awareness assets and customer-facing assets that will propel engagement with your channel.
By conducting considerable primary and secondary research, we’ll uncover the insights and put together sales enablement training decks and guides that will help your sales people and channel partners challenge their prospects and be better than the competition.
3 signs that you might need a lift with your Sales Enablement:
You churn out many pieces of sales collateral but very few are used.
Your middle/low performing sales reps don’t know enough about the industries they sell into.
Your sales people are creating their own non-brand-compliant marketing collateral and sharing it with prospects.