Create better engagement WITH BUYER PERSONA DEVELOPMENT AND CUSTOMER JOURNEY MAPPING
Buyer personas and customer journey mapping are foundational marketing elements that contribute downstream to the messaging, campaigns, content, sales tools and tactics that will dictate your success.
Buyer personas are composite customer profiles of decision makers and influencers involved in deciding whether your product/solution and company can solve their problem. Customer journey mapping articulates the thought process and the behaviour of these buyer personas as they progress through the various buying cycle stages leading to a purchase decision.
60% of B2B organizations report that their biggest barrier to creating relevant content is a lack of insight into and understanding of the buyer. - SiriusDecisions
Many B2B companies seek external expertise, objectivity, best practices and resources to get timely delivery of an actionable buyer persona marketing strategy. That’s where GET LIFT can help.
HOW CAN WE HELP YOU? We help companies gain a deeper understanding of their buyer personas.
Our process is rooted in SiriusDecisions methodologies and has been refined over many engagements and thousands of buyer persona interviews. Our "Buyer Insights” solution is typically an 8-12 week process that gives our customers the following rich information:
BUYER INSIGHTS SOLUTION
BUYER PERSONA PROFILES
Visual, composite customer profiles that are representations of real people and behaviors and communicates their goals, decision criteria, perceived barriers and success factors
Customer Journey Mapping
Document that covers the triggers, needs, milestones, relevant content and distribution channels for each buyer persona within the buying cycle stages
Valuable insights uncovered from primary interviews with buyer personas and secondary research that could be used to make better sales and marketing decisions
Recommendations on early/mid/late stage content topics that would satisfy the needs of your personas along their buying cycle
3 signs that you might need a lift with your buyer personas:
Your sales, marketing and product teams do not have a shared view on the attributes of your average prospect and how this prospect goes about their buying process.
Your content and/or campaigns that contain generic messaging (aimed at all buyer personas) perform poorly.
You’re relying on guesswork instead of real information as inputs to critical and expensive go-to-market decisions.