Stop the guesswork and gain a deeper understanding of your buyer personas
A major challenge for marketers when getting started with developing their buyer personas is knowing HOW to get started.
You may know that you need to do a few interviews to gain insights, but do you know how many? Do you know where else to turn for clues that will give you a deeper understanding on your buyer?
We’ve made it easy for you by putting together a checklist of items that you should gather at the start of your persona project, with an explanation on why each element is helpful.